By: International Service for the Acquisition of Agri-biotech Applications (ISAAA)
The Philippine media developed a matured editorial position over 17 years of modern biotechnology reporting, according to the new publication of ISAAA titled From Fear to Facts: 17 Years of Agri-biotech Reporting in the Philippines (2000-2016). The publication is based on a study conducted by ISAAA and SEARCA Biotechnology Information Center published in the April 2017 issue of Philippine Journal of Crop Science.
The initial 10-year study (2000-2009) authored by Dr. Mariechel Navarro and colleagues showed that majority of the reports from the top newspapers, Manila Bulletin, Philippine Daily Inquirer, and Philippine Star were about the development and commercialization of biotech corn in the Philippines. The coverage was high in terms of the number of articles, but sensationalism and speculations were evident, since a biotech crop was just introduced and commercialized in the country. Negative metaphors such as “frankenfood” and “poison” were commonly used in the initial years of reporting. The follow up study (2010-2016) conducted by Kristine Grace Tome, Dr. Navarro, and colleagues showed that the use of fear metaphors declined, and an increasing effort to present science-based information became more evident in the succeeding years. More positive metaphors such as “new hope”, “answer to farmers’ dreams”, and “light of hope” were used in the articles depicting favorable potential or promise of the technology. Bt eggplant development and field trial case sparked the interest of journalists to write about biotechnology. Articles from Business Mirror were also included in the analysis of 2010-2016 articles due to its high coverage on biotechnology.
Media practitioners and scientists were encouraged to continue to collaborate to sustain media coverage of biotechnology in the Philippines. With the increasing use of social media, a new breed of information seekers and producers could help revolutionize discourses on biotechnology not just in the Philippines, but also in other countries.
This article was published in ISAAA’s Crop Biotech Update. See original article link here.